Our dear Followers, Pals and essentially our Family...
Since the word 'socks!' first arrived in our conversations, through the process of research, learnings, building the brand's voice to the launch of the business. its progression up until this day (nearly 7 years later!) we've committed to creating a product of high quality, with sustainability and community in mind. Reflecting at what has been achieved so far, we can be truly proud of ourselves for never compromising on these values! We wouldn't have made it without you too, and please know we appreciate every single one of you.
In the last seven years, as any other business, we were dealing with both extreme challenges and spectacular joys, but our mantra was always to deliver what we promised regardless of the context. This mantra will never change.
However, to continue our commitment to sustainability, to ensure the quality that your toes wiggle happily in, and to keep embracing the practices that protect our planet, we find ourselves at a crossroads.
Starting March 1st, we will, for the first time in seven years, gently adjust our prices, with an increase of just 50 euro cents per pair (new price €9.50).
And trust us, this decision wasn't made lightly. We held it for so, so long, and cannot do it anymore, which is absolutely frustrating, but this modest increase is a step towards sustaining our shared values. It ensures that we can continue to support EU based, ethical manufacturing, invest in eco-friendly materials, and stand by our amazing team who pour their hearts into every pair of socks we send your way.
We are emailing this to you to give you some time before our new chapter will begin on the 1st of March.
This is the time to browse through our collection at today's prices and enjoy this small change keeping your feet warm and wrapped in the pure Irish Grá.